I collaborate with outdoor brands to communicate their unique mission through emotive photography. It’s a collaborative process from the get-go, with my first priority being to outline the message the company is trying to convey through imagery, and discuss what approach will be most effective at addressing these goals! I have experience working with anything from hiking apparel brands to paragliding tour companies, including coverage of guided off-track hikes, marketing images for a start-up mountain bike coaching brand... the list goes on! It’s an eclectic mix, but I love the variety so much.
The creative ideation for outdoor brands is an organic process. The goal is to showcase the product or service interacting naturally in a stunning landscape!
Danging off a rope, thirty meters off the ground.
Crouched on the side of a downhill mountain bike track.
Suspended in the sky, shooting frantically whilst dangled in a tandem paragliding harness.
These are all places I’ve found myself in whilst shooting branding images for extreme athletes! Whether for a sponsor or just to document personal progress, I find it immensely satisfying to capture the stoke and sheer strength of absolute crushers pushing the boundaries of adventure around Australia.